The "Premio Letterario Seneca" needed a brand identity to celebrate Italian literary heritage, scripture, and art, but lacked a cohesive visual representation that was both traditional and modern.

The key challenge was to bridge the gap between historical reverence and modern appeal. The design needed to resonate with both academics and a broader, younger audience. I overcame this by blending classical art with modern graphic design principles, creating a brand that feels timeless, authoritative, and fresh. This approach successfully positions the award as a prestigious and culturally significant event.